Client
Paul K.
Category
Construction
Website
Timeline
Upto 2 Month
Services
Presense Development, Strategic Marketing Campaigns
Overview
Exterra Outdoors is a sub-brand of a well-established aluminum structures manufacturer based in South Florida. The primary objective was to position the company as a luxury extension of the parent business, offering high-end services and showcasing exceptional craftsmanship tailored to premium outdoor living enhancements.
Problems
The core challenge was positioning the company as a luxury brand, ensuring it was recognized by customers as a premier manufacturer of high-end commercial living enhancements.
Challenges
Luxury Image: Making the company stand out as a luxury brand in a crowded market.
Customer Awareness: Helping customers recognize the company as a top choice for high-end commercial living enhancements.
Standing Out: Differentiating the brand from competitors while showcasing its experience and quality.
Reaching the Right Audience: Finding and connecting with customers who value and can afford premium solutions.
Consistent Marketing: Ensuring all marketing efforts match the luxury feel of the brand.
Unique Designs: Highlighting innovative and high-quality designs to strengthen the brand's premium reputation.
Solution
We developed a tailored business strategy and implemented it across the company, launching targeted campaigns aimed at decision-makers in the commercial construction sector. This approach delivered impressive results, generating a 40% interest rate among prospects within the first month.